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Vietnam offers one of the most promising markets for FMCG brands in the Asean Region due to higher living standards, stable currency development over 5 years and a demand for high quality products. Our “made in Vietnam” products are cheaper and of a higher quality than the same products from many other countries.  

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Chocolate

Vietnam chocolate is unlike any other. It’s made mostly from a bean called trinitario. The climate, soil, and water of each terroir (province) as well as the mix of cacao varieties and post-harvest practices contribute to the different flavors of each origin, which in turn make the different flavours of each bar.

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Snacks & Biscuits

Consumers in Vietnam love snacks, during the Tet Holiday, all families need to have snacks & biscuits to celebrate this b comiggest event of the year. Although competition is getting fiercer, the snack business is expected to keep going strong in the coming years. This year’s figure will hit $379 million (even the pandemic made the business much slower) and climb to $455 in 2021.

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Noodles

Instant noodles producers in Vietnam are moving toward high-end segments when the has stepped down from its peak. Vietnamese people consumed more than five billion packs of noodles in 2019. Many food processing companies now put more efforts in investment on the product quality to meet the higher standards of the people.

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Canned Food

The total consumption of canned food in Vietnam has risen steadily in recent years, with an increase of around 500 tons per year. The market is also seeing price competition in the affordable segment between imported and local brands. One of the advantages of local firms  is that they understand the local consumers’ taste. High annual growth in sales of Vietnamese canned food paints a favorable picture for the future of the industry as a whole. 

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Seasoning

Seasoning is an essential product on the table of a normal Vietnamese family. With demand increasing more strongly by the day, and the domestic food industry developing swiftly at an annual pace of 150-200 percent in the past few years, seasoning as a product has great potential in Vietnam. According to market forecasts, the number of consumers buying foods in supermarkets will rise by 150 percent each year as more consumers have started looking for distribution channels that supply safe and hygienic food.

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Cooking Oil

Cooking oil is still seen as a promising market by both international and local manufacturer. According to Euromonitor, Vietnamese people consume less than 10 kilogrammes of cooking oil per annum, less than the World Health Organization’s (WHO) recommended level of 13.5kg. However, the figure is expected to rise to 16.2-17.4kg by 2020 and to 18.6-19.9kg by 2025. Nielsen estimated the value of the Vietnamese cooking oil market at VND30 trillion ($1.3 billion), making it quite an attracting segment.

Refreshments

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Coffee & Tea

Vietnam is the world’s second largest producer and exporter of coffee. The country’s coffee industry is expected to grow strongly over the forecast period, as the population continues to expand at a rate of about one million people a year. Increased demand for consumer products and foodservice industry from local and international players is another factor that is expected to fuel the market’s growth.

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Beverages

Vietnam’s annual beer consumption leads Southeast Asia and is ranked the third in Asia after China and Japan. The beer market of more than 90 million people brings lucrative profit for beer producers. Especially, the average beer consumption in Vietnam is expected to increase by 65 per cent ​​in 2025. Vietnamese people spend about $3.4 billion per year on beer, at an average of $300 per person.

Vietnam offers one of the most promising markets for FMCG brands in the Asean Region due to higher living standards, stable currency development over 5 years and a demand for high quality products. Our "made in Vietnam" products are cheaper and of a higher quality than the same products from many other countries.

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Open Every Day

Monday-Friday: 08:30 – 17:00
Saturday: 08:30 – 12:00

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46-8 Tan Cang St., W25 – Binh Thanh
Ho Chi Minh City – VIETNAM